"Planners aren't implementers": Development Wisdom from the Field

I had the great privilege to spend a week in the field with Tahiru, an amazing AEA (Agricultural Extension Agent= field worker) at the Tamale District MoFA (Ghana's Ministry of Food and Agriculture) office.

EWB works with MoFA for many reason, one being that they have excellent reach and breadth- they provide extension services to most farmers throughout the entire Northern Region, and will likely be a sustainable actor in the sector in the long run. Unfortunately, for these same reasons, MoFA ends up being approached by many donor projects to implement in the field.

This week, Tahiru was completing a project called "The Good Life of Maize" (from a massive donor whose name I will not mention). Basically, his task was to come to various farmer groups in different communities to take attendance, and provide a poster to each person in attendance. The poster was pretty substantial, larger than Full Scap paper, colour, with many small pictures, and not just laminated- actual colour printed paper. The poster explained the good and bad practices of maize- bad practices down left, good practices down the right, all in all there were 15 key steps in the table, front and back.
Initially, being my first week in the field, I was mostly observing and taking it all in. But by the time numerous hours had past, and I was still asking people their names, and having them stamp their finger print (because they can't sign their name), I realized that not only was this inefficient and a waste of time, it was not achieving (what I assume to be) their objectives. Yes- people were thrilled to receive the poster, but looking at it, I felt that there was far too much text (all English), and the pictures were far too small to be understood independent of the text. I soon asked Tahiru, after seeing people holding the poster upside down, "How many of them do you think can read English?", Tahiru laughed..

"You see, Robin, planners aren't implementers" Problem number one.

In one statement, Tahiru succinctly addressed one of the biggest reasons trillions of dollars have been spent on development and we still live in a world with extreme poverty- those planning development projects are often sitting in nice offices in North America and Europe, while those implementing- working on the ground with an authentic understanding of the poor- are not consulted but merely execute what is instructed from the top; whether it makes sense or not.

Looking at the big package the posters came in, I saw the bill: $240 Ghana Cedis (just under $300 CAD) just to mail it from Accra to Tamale. Each poster, I'm guessing, cost between 6-10 Ghana Cedis, plus the labour to research and design the poster, potentially mail it from US to Ghana, and the time field staff spent distributing, and other extraneous costs.. what I'm trying to say is that A LOT OF MONEY WAS SPENT... and for what outcome?

It appears that the result is perhaps a few people in each community who can read, and hundreds of others who now hold posters they don't understand.

Further, Tahiru addressed another key challenge in development "But they love it, Robin. Look how happy they are to have the poster". Problem number two: Handouts are sexy. To farmers, receiving something, anything, is well pleasing, desirable, and creates excitement.

The challenge is a complex, multifaceted one; how do development planners gain greater insight into field realities to create projects that will actually help the poor? How do implementers, those with the deepest understanding of field realities, contribute their vast knowledge to the larger development sector? How do we make the intangible stuff (learning how to make a business plan, how to function as a farmer group and apply for a loan) as exciting as the tangible stuff (a colourful poster) to farmers?

Here's to hoping that the amazing Ghanaians like Tahiru continue to have an impact in the lives of farmers in Ghana and beyond, and that Canadian and other foreigners continue to leverage all they learn to create greater impact within our own sphere of influence elsewhere in the world.